( I follow everyone back who follows me. ♥ )

Sunday, June 12, 2011

Check Competitors via Twitter

Let’s face it. Everybody is on the web. Marketing techniques are changing and the competition is getting tougher by the day. If you aren’t on Facebook or Twitter you may as well kiss your audience goodbye. Having been on the social media wagon for awhile now, we have learned to use our accounts for customer care and of course to check out the competition. Here are a few things we’ve learned by simply scouting out the competition with Twitter:

  1. You learn how to create witty introductions. Nobody ever gets it right the first try but a tweet is an art in itself and making the proper introductions to the links that you want your audience to click on is something you learn through time. By scouting out the competition, you learn how to structure your tweets like theirs. 
  2. Promoted tweets / Promos. Just in case you find the need to promote yourself through twitter, you will understand what it means to be advertised by Twitter itself. On the other hand, Twitter is a great way for you to see what promos the others are handing out and if you can do something similar or better. The wonder of twitter lies in the link sharing that exists and it really is a wonderful tool to use for yourself.
  3.  Keywords. With Google’s real-time results, twitter updates are now among the things that pop up on our search engines. Sometimes if you want to be at par with top brands, you need to be part of the conversation and tweet what is significant to them and to the market at the moment. Taking tips from the top competitors is a great way to get noticed by their fans.
Twitter is a wonderful tool. The internet in itself is a wonderful tool and with 140 characters, you can change the way you do business.

Start with a credible list of people to follow and your fans will follow.

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