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Monday, June 18, 2012

iButterfly NOW at SM Megamall

PRESS RELEASE: SM Supermalls released the SM iButterfly, an Augmented Reality Application on your IOS and Android mobile devices last May 5, 2012 at select SM Supermalls.  SM Mall of Asia, SM Megamall, SM North EDSA, SM City Fairview, SM Southmall, SM City Baguio, SM City Davao and SM City Cebu simultaneously launched the iButterflies.  Catching iButterflies at SM Supermalls is a fun and entertaining mobile information and couponing experience when you are at an SM Mall.

It uses 3 technologies:  Augmented Reality, for seeing the iButterflies in the real world, Motion Sensors for catching iButterflies using your phone and your phone’s Global Positioning System or GPS for finding where the iButterflies are.  It is definitely a unique way of enjoying promos from their tenant partners such as Starbucks, Krispy Kreme, Forever 21, David’s Salon, Kenny Rogers, Jollibee, MangInasal, Chowking, Red Ribbon, Greenwich, Smart, BDO and McDonald’s!      

Catching an iButterfly is easy. 
  1.  First, download the application by  connecting to the free SM WIFI or the SM_iButterfly SSIS at the participating malls you may also use your phone’s 3G connection. 
  2. Using your gadget, simply download the App via Google Play and App Store’s, just search for the iButterfly Asia App.  
  3. Once downloaded, open the App and start catching  iButterflies.  These turn into instant prizes.  Simply claim your prize at  participating mall stores.
As a sustaining effort, SM MEGAMALL launched its own iButterfly campaign offering instant prizes from concepts unique to Megamall, namely: Yabu, Akiba CafĂ©, J.CO Donuts & Coffee, Papa John’s, Cha Time, Marithe Francois Girbaud, and SM Megamall Cinema.

An iButterfly catch-up event was held at the SM Megamall Mega Atrium on June 8, with special guests like Tim Yap, Tessa-Prieto Valdez, Jenni Epperson, and more. Guests enjoyed an ibutterfly tutorial from YouTube sensations Petra Mahalimuyak and Bogart the Explorer and had a fun SM ibutterfly experience.

For more information, you can visit their dedicated iButterfly website at: www.smibutterfly.com or visit their Facebook page: www.facebook.com/smmegamall

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